Chris, I didn’t try to categorize the different agencies as many cross from B2B to B2C to government, with some positioning themselves as marketing agencies. Anecdotally, I would say the list was 40% tech, 40% consumer, and 20% other (healthcare, public affairs).
As for individual participation, this was definitely a point of discussion last year. This is difficult to track and assess as staff changes quickly throughout the year. Hence, my thinking is if the organization is involved in social media then one can make the assumption that the staff is doing something on a certain level. Yes or no?